If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to advertise on Facebook. Even though Facebook hasn't been around very long, it is growing rapidly. Advertisers show that they get pretty good conversions when they run advertising on Facebook and that is encouraging news. This means that there is plenty of opportunity out there for people who want to take advantage of it. Here are three easy tips that you can use to make sure your Facebook ads turn a profit.
Where exactly should you send the traffic that you generate with your Facebook advertising? A landing page is good, but what kind of landing page is best? Your Facebook fan page! It's true: you can get great conversion rates by sending traffic to your product's Facebook fan page. Lots of new advertisers don't yet realize just how beneficial it can be to send traffic to a fan page. If you send it to your website instead of your fan page, you'll see that your CTR and conversion rates are lower. The simple fact is that Facebook users are familiar with fan pages and think that it is easier to simply press the like button and become a fan. Once they see your fan page you will have a better chance to talk to them directly and make sure that the sale converts. The more people you get to your fan page the better off you are. You can use this strategy and see first hand how well it will work out.
Another testing approach at Facebook is instead of using CPC, base your testing on CPM. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. What you will do is simply see the ads that have the lowest cost per click based on CPM. You will effectively end-up with a lower number of overall click throughs, but using this approach your campaign costs will be lower.
We suppose money talks because Facebook approves those ads much more quickly that have a higher bid attached to them. This is one those things that you may experience right off the bat. So all you do is make a higher bid for your ads, and they'll begin running sooner. Not to worry, though, because you can always adjust your bid down after it's live. That is something that a lot of people probably do because who wants to wait forever for approval.
It's generally known that life is a little bit easier with Facebook advertising than it is at Google - for sure. You can see positive ROI's and excellent results at FB, but it's important to learn more and then stay the course. You can do impressively at Facebook if you put your mind to it, we're sure.